ROLE
UX Designer
TEAM
Aila Anne Cataquiz
Solo Project
DATE
September 2023
TOOLS & CONSTRAINTS
Figma
Mobile-First Design, iOS Platform
85°C Bakery & Café is known as a popular Taiwanese bakery and cafe selling a variety of coffee, tea, smoothies, bread, cakes, dessert and much more. Since 2004, they’ve opened 72 locations worldwide and is constantly busy with the demands of customers everyday. This case study features my redesign of a mobile app for a real bakery. Please note that this project is a personal exploration of UX design principles, guided by the Google UX Design certificate program, and the bakery mentioned is used for illustrative purposes only.
The absence of a customer loyalty rewards mobile app, that is intuitive, prevents customers from efficiently ordering ahead of time, accumulating rewards, and staying informed about the latest deals and promotions.
To create a customer loyalty rewards app that reinforces rewards and recognition of their customers.
While designing this app, I learned to just keep creating and there are no bad ideas. There will always be opportunities to improve. User research and usability studies also helped a lot in identifying pain points useful for designing forward.