ROLE
UX Designer
TEAM
Aila Anne Cataquiz
Solo Project
DATE
November 2023
TOOLS & CONSTRAINTS
Figma
Desktop-First, UI/UX Design
Grow the Flowers is a conceptual store which provides deliveries for floral arrangements. They feature a trendy aesthetic to appeal to younger adults with their fun branding. This case study features a design for an e-commerce website for a conceptual flower delivery service. This is a personal project based on a floral business.
The lack of an e-commerce website prevents potential customers, particularly young adults who regularly use the internet and may not be familiar with the company. These individuals are seeking convenient ways to order and deliver flowers.
To create an e-commerce website for a flower delivery service that represents the fun branding of Grow the Flowers.
I learned that designing within a desktop frame is very different from designing a mobile application frame. There is a lot of space to utilized and when creating a responsive design there are some sections must be altered in order to fit on a smaller screen and be clear to users.